How Reelglowguide handles personal data

1. Who we are

Reelglowguide is an editorial casino comparison and review website. We are not a gambling operator, we do not take bets, and we do not open or manage gambling accounts on behalf of readers. Our role is to publish informational content, comparison pages, commercial disclosures, and safer gambling guidance for adult users. When this policy refers to “we”, “us”, or “our”, it means the publisher of Reelglowguide and the small group of service providers we use to keep the site online and functioning.

2. How we collect data

We collect information in a limited number of ways. Some data is provided directly by you when you email us, submit a question, or otherwise contact us. Some data is collected automatically when you use the website, such as browser type, device information, approximate location derived from IP address, referral source, page views, and interactions with basic site features. We may also receive information from analytics, hosting, and security providers that help us understand performance, prevent abuse, and keep the site available.

3. What data we collect

The categories of data we may process include contact details you choose to send us, correspondence records, IP-related technical information, browser and device data, language settings, pages visited, timestamps, cookie identifiers, consent preferences, and limited usage metrics. We do not ask readers to create player accounts with us, and we do not knowingly collect gambling account credentials, payment card numbers, or full identity documents through the ordinary operation of the site.

4. What we use it for

We use personal data to operate and improve the website, respond to messages, maintain security, diagnose technical errors, measure broad audience behaviour, manage consent choices, detect misuse, and understand whether editorial pages are being read as intended. Where affiliate links are used, we may also process limited tracking information needed to understand whether a click or referral occurred, though the operator and affiliate platform will control their own downstream data practices once you leave our site.

5. Legal grounds under GDPR

We rely on several legal grounds depending on the context. Where cookies or similar technologies require consent, we rely on consent. Where we need to keep the site running, secure, and responsive, we rely on legitimate interests, provided those interests are not overridden by your rights. When you email us or ask a question, we may process your message to take steps at your request or to pursue our legitimate interest in responding. In limited cases, we may also process data where necessary for compliance with law, regulation, or lawful requests from public authorities.

6. Cookies and similar technologies

We use cookies and similar tools for strictly necessary site functions, preference handling, and limited analytics or measurement. Our cookie banner allows you to accept or decline non-essential use where applicable. A fuller explanation appears on our separate cookies page, though this policy should still be read together with that notice because privacy and cookie practices overlap in practical use.

7. Data we share

We may share information with service providers that support hosting, content delivery, analytics, fraud detection, spam filtering, consent management, and basic site maintenance. We may also share data where required by law or where needed to establish, defend, or protect legal rights. We do not sell personal data in the ordinary commercial sense. If you click an external operator or support link, the destination site will process your data under its own privacy policy, not ours.

8. International transfers

Some of our suppliers or their sub-processors may operate outside the United Kingdom. Where data is transferred internationally, we aim to use providers that offer appropriate safeguards such as adequacy regulations, contractual protections, or other lawful mechanisms recognised under UK data protection law. International transfer arrangements can change over time as providers update infrastructure, so we review those arrangements periodically as part of our general compliance process.

9. How long we keep data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, regulatory, security, and record-keeping needs. Technical logs may be retained for shorter operational periods. Email correspondence may be kept for longer if required to handle a complaint, investigate misuse, or maintain an editorial record of a request. When data is no longer needed, we aim to delete or anonymise it using reasonable internal processes.

10. Your rights

Under applicable data protection law, you may have the right to request access to personal data, ask for correction of inaccurate data, seek erasure in some circumstances, restrict processing, object to certain uses, and request portability where relevant. You may also withdraw consent where we rely on consent, although withdrawal will not affect processing that was lawful before the withdrawal. These rights are not absolute and may depend on context, though we will review each request carefully and respond as required by law.

11. Children and age-restricted content

Reelglowguide is intended for adults aged 18 and over. We do not knowingly target children, and we do not want personal data from anyone under the legal age for gambling-related content in the relevant jurisdiction. If you believe a child has provided personal data to us, please contact us so we can review the situation and take appropriate steps. Our age gate is designed to reduce underage access, though no online control is perfect on its own.

12. Security measures

We use reasonable technical and organisational measures to protect information against accidental loss, unauthorised access, disclosure, misuse, and alteration. No online system can promise complete security, and readers should understand that internet transmission always carries some degree of risk. Even so, we limit data collection where possible and aim to work only with service providers that maintain sensible security standards for a modern publishing environment.

13. Contacting us

If you have questions about this policy, want to exercise a privacy right, or need clarification on how personal data is handled, you can contact us at privacy@reelglowguide.co.uk. We may need to verify your identity before completing certain requests, especially where disclosure or deletion could affect someone else’s information or legal rights.

14. Updates to this policy

We may update this privacy policy from time to time to reflect changes in law, technology, editorial operations, supplier arrangements, or website features. When we make material changes, we will update the version shown on this page and publish the revised text here. Continued use of the website after an update means the new policy applies from the date of publication, subject to any consent requirements that may separately apply.